Bodies In Motion
Art Director Fabletics, 2023
In the Studio, In the City
Art Director Fabletics, 2025
Campaign Drumbeat: As we move through the city streets and sweat in the studio, January marks the perfect opportunity to reboot and recharge. Amidst the urban bustle, we embark on a journey of renewal, with wellness as our guiding force. Let's ignite the year with purpose, style, and a deep commitment to self-care, empowering us to find the joy in n every workout, every commute, and every move with confidence and energy.
Campaign Drumbeat: Strength lives in movement — and our bodies were made to move. This season, we celebrate the beauty of motion in all its forms—with every step, stretch and sprint, we reconnect to our strength, our rhythm, and the unstoppable energy that drives us forward.
Light as Air, Soft as Cloud
Art Director Fabletics, 2024
Campaign Drumbeat: Light as air, soft as Cloud. From quiet moments of stillness to motion that feels almost weightless, Cloud Jersey is designed for elevated everyday wear, with comfort at its core. Unbelievably soft, endlessly versatile.
Scrubs Made To Move, Brand Launch
Art Director Fabletics, 2023
Campaign Drumbeat: Experience the only scrubs that are engineered to work just as hard as you do. Designed like scrubs. Built like activewear. These are #ScrubsMadeToMove.
